It was painful as an kid to shell out $15, $20 for an album. When I would buy one I would listen to it hundreds of time until my CD player would start skipping, which it inevitably would because I always bought shit CD players. The $25 needed to purchase a CD player was even more painful. I digress—my point is that I listened to those albums until I loved every song, then to a point where I hated every song, and then back to a point where I loved every song again but was nonetheless done with the album. Then I would save my pocket money until I could buy a new one.
Anyway, point is, portfolio pieces kind of remind me of those CDs. Well-loved, fun to listen to years later, but for the most part they belong in the ‘we are done with this and ready to move on’ pile.
I custom-designed and hand-lettered a bunch of uncial letters, transferred them to book-binding paper, hand embroidered them, and rolled into the reveal sort of bleary-eyed. Even now I avoid all sewing projects like the plague.
What if packaging could be useful? What if packaging could be reusable? What if packaging could align with a company’s mission statement? These were questions I asked for this project; these are also some of the solutions I came up with.
Hey, let’s make something silly, like, say... a betting app? And let’s push the boundaries of the technologies we’re using while we’re at it, too!